# Understanding the Dynamics of Publications and Writers' Readership
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Chapter 1: The Cycle of Growth and Contraction
In the world of business, fluctuations in financial health are common, as are changes in the physical space occupied, the range of programs offered, and the clientele served. As a former manager, I observed how external forces impacted our operations, often beyond our control, while also recognizing the potential for internal adjustments to enhance our offerings. While growth can be beneficial, it often entails significant challenges—such as substantial investments, additional staffing, and rising costs preceding revenue.
For writers, the reasons behind successes and failures can be numerous and often perplexing. The same can be said for publications. Personally, I've been stretched thin with my time commitments, having taken on several projects that proved to be far more demanding than anticipated. Time has become my most precious resource.
I recently contributed to a prominent publication on Medium, which had seen a decline in viewership after experiencing several years of growth. While I believe the number of publications on Medium has surged, the implications of this increase on readership remain uncertain.
A writer I followed closely two years ago had a unique and humorous style that eventually became predictable. Although I still occasionally read his posts, I find his approach hasn't evolved, which makes me wonder if my own writing has stagnated as well.
I tend to avoid categories I’m not interested in, but I cherish discovering new perspectives that challenge my thinking. I continuously curate my list of publications I want to write for and selectively add new writers to follow. Email subscriptions are a convenient way to discover new voices, but my inbox often feels overwhelmed. Thus, every new addition necessitates a reduction.
Certain publications feel like home bases, catering to specific niches where my stories can effectively reach the intended audience. Others may simply publish submissions as they are, either maintaining high standards that make it difficult to get accepted or having a low threshold that welcomes many contributors.
The relationships with editors can vary significantly; some feel like allies, while others seem more adversarial. Certain editors have discouraged me from returning to specific publications due to their processes. While some are meticulous and focused on nuanced language, others may provide broader feedback, suggesting a complete reworking from a fresh perspective.
My interactions with editors can oscillate between frustration and gratitude. I often find myself pondering whether a suggested change will impact readership or truly enhance my writing.
Some publications target a narrow audience and may inadvertently limit their reach by excluding broader demographics. Additionally, publications that embrace particular political, cultural, or religious viewpoints can deter writers who don’t wish to be associated with those perspectives.
It’s unclear whether publications conduct market research on their core readership, unlike many businesses that routinely send out customer satisfaction surveys. As a writer, the challenge lies in receiving feedback that may be uncomfortable yet necessary—an issue that managers and, indeed, many individuals face in various contexts.
A reader's response to Debbie's expansion of Middlepause in the newsletter.
Sharon Johnson is a grandmother who enjoys leisurely walks by the river.