The Evolution of Fashion Technology

Fashion isn't my primary area of expertise, and I typically only skim through updates in textiles, runway shows, and fashion magazines. (Though I have previously covered a stunning cape crafted from spider silk.) However, last week an event captured my attention—and that of the world—during the grand finale of Paris Fashion Week. Model Bella Hadid made a striking entrance on the runway, clad only in underwear and high heels. Shortly after, two artists armed with spray cans transformed her look, and within just fifteen minutes, she dazzled the audience in an exquisite white dress.

This remarkable dress was the culmination of nearly two decades of innovation by Dr. Manel Torres, the creator of Fabrican. The unique formula comprises a blend of (bio)polymers and natural or synthetic fibers, which can be aerosolized and rapidly solidifies upon contact with air (or skin). For a deeper dive into the details of this groundbreaking spray-on dress, refer to the article by The Cut.

As the fashion industry grapples with various challenges, it remains a realm of experimentation and technological advancement. Behind the elegant designs that grace the runway, there is often a wealth of technology at play. This trend is unlikely to wane in the near future.

The Rise of Virtual Reality (VR) and Augmented Reality (AR)

Virtual fitting rooms have been around for a while, but the pandemic has accelerated their adoption in retail. However, they still face limitations. Users often need to download specific software, upload personal photos or body scans, and the selection of virtual garments can be quite restricted. These hurdles can deter potential customers.

Nonetheless, the popularity of augmented reality, as demonstrated by apps like Pokémon Go and filters on TikTok/Instagram, suggests that shopping for clothes could soon become as easy as applying a filter and swiping right on a desired outfit. With rapid advancements in AI image and video generation, customers could customize their clothing, which would then be produced via 3D printing and delivered by drone the following day. Moreover, these outfits could be used for personal avatars in various virtual or social media platforms.

The Future of Wearable Technology

Today, our wireless headphones connect seamlessly to our phones, streaming our favorite music from the cloud, while smartwatches help monitor our steps and calorie consumption (though they tend to be more accurate with step counting). Future innovations may even allow diabetic individuals to manage glucose levels through wearables.

In contrast to our ‘smart’ devices, clothing has traditionally lagged in technological integration. However, that is changing. Collaborations between researchers and fashion designers are yielding products like jackets that display emails, yoga pants that correct postures, and swimsuits that track UV exposure. Thanks to piezoelectric fabrics, your running gear might soon be able to charge your devices while you exercise.

Rethinking Sustainability in Fashion

As a society, we are gradually recognizing the need for a circular economy, moving away from the traditional ‘take, make, waste’ model that is neither ethical nor sustainable. Despite the fashion industry's claims of sustainability, its environmental footprint remains significant. Low prices for garments made from non-renewable resources often tempt consumers to buy new clothes even when existing ones are still usable.

However, there are signs of progress. Upcycling, the practice of repurposing discarded clothing and textile waste into new garments, is gaining traction. Estimates suggest that up to 80% of textile waste could be repurposed in this manner. Innovations even extend to the creation of shoes from recycled plastic.

Nature has always been ahead of us in terms of design. One fascinating example is mycelium fabric, derived from the root-like network of mushrooms. This material can be shaped into animal-friendly leather alternatives. Several other biomaterials, such as those sourced from pineapple leaves and ocean microbes, are being explored for their potential in fashion. (As a personal recommendation, bamboo socks serve as an excellent substitute for wool.)

While many of these developments are still in their infancy and scaling production poses challenges, consumer interest and the use of biomaterials in high-profile fashion events can drive their popularity. And, of course, Bella Hadid continues to be a significant influence in this evolving landscape.

Chapter 2: Insights from Fashion Week

The first video titled "The Rise of Coperni (Not Just Bella Hadid's Spray On Dress)" explores the innovative designs and technologies behind Coperni's creations, highlighting their impact on the fashion industry.

The second video, "Bella Hadid Has Dress SPRAY-PAINTED ON During Runway Show | E! Insider," showcases the captivating moment when Bella Hadid's outfit was created live on stage, emphasizing the marriage of art and fashion.