Effective Strategies for Leveraging Locals App to Boost Your Events
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Chapter 1: Harnessing the Power of Locals App
Connecting with new individuals can actually lead to financial opportunities.
Within just four days of signing up for the Locals app, I was approached by the team to become an official ambassador in London. By the end of my first week, I had set up multiple groups, two of which currently boast nearly 1,000 members combined. In my initial month, I earned around £400 by organizing events through the app.
Many users join Locals and immediately start posting paid events, mistakenly assuming that people will flock to sign up. However, there are effective strategies to navigate the app and monetize your skills, which I will outline in this article. These techniques can also help raise awareness for your business.
Section 1.1: Optimize Your Profile Photos
Utilize all six photo slots and ensure your primary profile picture accurately reflects your appearance. It's disheartening to meet someone in person who looks nothing like their photos.
Unlike platforms like Instagram or TikTok, the Locals app is designed for real-life meetups. Save the beauty filters for other social media. For the remaining five photos, showcase your interests—such as food, travel, or hobbies—and include at least one group photo to demonstrate that you are sociable and approachable.
Subsection 1.1.1: Showcase Your Personality in Your Bio
Instead of heavily promoting your professional role, use your bio to reflect your personality and interests outside of work. For instance, my friend, an aesthetician, initially wanted to emphasize her profession. However, I advised her to mention her passion for the gym and pizza instead. This way, she can potentially connect with gym enthusiasts as well as fellow pizza lovers.
Section 1.2: Engage in Groups and Communities
One of Locals' standout features is its community aspect. Make the most of it by joining groups that align with your interests and the events you wish to organize. For example, I joined several groups in West London, which facilitates easier meetups with locals.
If your events cater to a specific demographic or area, target those groups. If you can't find suitable groups, feel free to create your own! Just remember to join other groups as well to increase visibility.
Chapter 2: Building Connections and Creating Value
In the video "How to Promote a Local Business Event on Facebook," you'll discover effective methods for advertising your events on social media platforms.
Interacting with others and providing value is crucial for getting noticed. When you actively engage in group discussions, people will check out your profile and may reach out to you. For example, when someone asked what I was doing one Saturday, I shared my lunch experience at the Bulgari hotel in Knightsbridge, which unexpectedly led to private messages from others wanting to join me.
The key to success on Locals is being helpful and approachable. People will remember how you made them feel and will be more inclined to support your events or meet you in person.
The video "How To Promote A Local Event So Lots Of People Show Up" offers additional insights into attracting a larger audience to your events.
Section 2.1: Start with Free Events
I recommend hosting free events initially, as charging right away may deter attendees. Instead, focus on organizing enjoyable activities that you are passionate about. You can also look for free events on platforms like Eventbrite and invite Locals members to join you.
Keep in mind that free events can sometimes lead to lower attendance rates, so be prepared for that reality.
Section 2.2: Create and Foster Communities
Building communities around your interests, business, or events is essential for promoting your offerings and selling tickets. For example, a friend of mine created a group called "Get Rich Slow," where she shares insights and potentially attracts clients for her consultation services.
These communities function as a funnel in online marketing, where a percentage of group members may become paying customers.
Section 2.3: Implement Entrance Fees
When you decide to host your first paid event, opt for a low-cost venue, such as a home, park, or pub. Charging an entrance fee helps ensure that your event is well-organized and that attendees actually show up.
Most attendees at my events were personally invited. Simply posting on Locals isn't enough; engaging with others and building trust is crucial.
Section 2.4: Participate in Other Events
Attending events organized by others not only boosts your profile but also helps you forge new connections. Supporting others' visions can lead to reciprocal support for your endeavors.
Section 2.5: Encourage Friends to Join
Initially, I thought I would meet numerous new friends through Locals, but I soon realized the importance of having a support system. Sometimes, it takes a few friends to sign up for your events to create momentum.
Section 2.6: Amplify Your Impact
Locals app features a point system known as "impact," which reflects your activity level. You can increase your impact by inviting new users, purchasing event tickets, and making donations. This metric can help build trust and demonstrate your commitment to engaging with others in real life.
If you’re interested in joining the Locals app, feel free to use my referral link. I’m happy to assist with any questions you may have. I hope to meet you at one of my events soon!